To think outside the box

Meaning

To think creatively and unconventionally.

Examples

• John: 'We need <b>to think outside the box</b> to solve this problem.'
• Alice: 'I agree, let's brainstorm some unconventional solutions.'
• John: 'Perhaps a viral marketing campaign would be effective.'
• Alice: 'We need <b>to think outside the box</b> to attract more customers.'