To think outside the box

Meaning

To think creatively and unconventionally.

Examples

• John: 'We need <b>to think outside the box</b> to find a solution to this problem.'
• Alice: 'I agree, let's brainstorm some unconventional approaches.'
• John: 'Perhaps we should consider influencer collaborations.'
• Alice: 'The current marketing strategy isn't working; we need <b>to think outside the box</b> to reach a wider audience.'