To up the ante

Meaning

To increase the level of risk or challenge.

Examples

• John: I think we should try a bolder marketing strategy.
• Alice: Yes, let's <b>up the ante</b> and launch a major advertising campaign.
• John: I like that. By investing more, we can really make a difference. We have to <b>up the ante</b> if we want to win.
• Alice: I'm ready for the challenge.