That's a novel approach.

Meaning

That's an original and innovative method.

Examples

• John: 'Instead of traditional advertising, we'll focus on influencer marketing.'
• Alice: '<b>That's a novel approach.</b> I'm intrigued to see the results.'
• John: '<b>That's a novel approach.</b> It might really work.'
• Alice: 'Let's use gamification to boost employee engagement.'