Social media craze

Meaning

A temporary but widespread enthusiasm for something on social media.

Examples

• John: Remember that silly dance challenge last month? It was a real <b>social media craze</b>.
• Alice: Oh, yeah! Everyone was doing it. It's amazing how short-lived these <b>social media craze</b>s can be.
• John: It's gone now, replaced by something new.
• Alice: That's the nature of a <b>social media craze</b>; they come and go quickly.