Influencer marketing

Meaning

Using social media influencers to promote products or brands.

Examples

• John: Have you seen how many companies are using <b>influencer marketing</b> these days?
• Alice: Yes, it's become a really popular strategy. It seems like everyone is trying <b>influencer marketing</b> now.
• John: It must be effective if so many are using it.
• Alice: Absolutely. It's a great way to reach a large audience.