to cultivate an online persona

Meaning

To develop and present a specific image or character on social media.

Examples

• John: Influencers work hard on their image.
• Alice: Yes, they carefully <b>cultivate an online persona</b> to appeal to their audience.
• John: It's all part of building a brand.
• Alice: Exactly, <b>cultivating an online persona</b> is key to their success.