to track key performance indicators (KPIs)

Meaning

To monitor important metrics on social media to measure success and effectiveness.

Examples

• John: How are we doing on the social media campaign?
• Alice: We need <b>to track key performance indicators </b> to see what's working and what's not.
• John: What KPIs are most important?
• Alice: Engagement and reach. We must consistently <b>track key performance indicators </b> to optimize our strategy.