to harness the power of social media

Meaning

To utilize the capabilities and influence of social media to one's advantage.

Examples

• John: Our marketing campaign isn't reaching enough people.
• Alice: We need <b>to harness the power of social media</b> more effectively.
• John: How can we do that?
• Alice: By using targeted advertising and engaging content. We need <b>to harness the power of social media</b> to its fullest extent.