Phrases

Talking About Social Media Trends

100 phrases

Online community

B2

A group of people who connect and interact online.

Digital footprint

B2

The information about a person that exists online as a result of their online activity.

Influencer marketing

B2

Using popular people on social media to promote products or services.

Viral marketing

B2

A marketing strategy that encourages people to share a message online.

Social media algorithm

B2

A set of rules used by social media platforms to determine what content users see.

Online presence

B2

The image or information about a person or organization that is available online.

Shareable content

B2

Information that people are likely to share on social media.

Cyberbullying

B2

Harassment or intimidation using electronic communication.

Fake news

B2

False or misleading information presented as news.

Social media fatigue

B2

Feeling tired or overwhelmed by social media.

Online reputation

B2

The way people perceive someone or something based on their online presence.

Digital detox

B2

A period of time when someone refrains from using electronic devices.

Online trolls

B2

People who intentionally post inflammatory comments online.

Social media strategy

B2

A plan for using social media to achieve specific goals.

Engagement rate

B2

The level of interaction between users and content on social media.

Content curation

B2

The process of selecting and sharing relevant content on social media.

Brand awareness

B2

The extent to which consumers are familiar with a particular brand.

Online advertising

B2

Promoting products or services through online platforms.

Data analytics

B2

The process of examining social media data to understand trends and user behavior.

Social listening

B2

Monitoring social media conversations to identify trends and sentiment.

Hashtag

B2

A word or phrase preceded by a hash symbol used to categorize content on social media.

Meme culture

B2

The online phenomenon of sharing and creating humorous images or videos.

Going viral

C1

Becoming extremely popular on social media, often very quickly.

Gaining traction

C1

Gradually becoming more popular and influential.

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