Online community
B2A group of people who connect and interact online.
Digital footprint
B2The information about a person that exists online as a result of their online activity.
Influencer marketing
B2Using popular people on social media to promote products or services.
Viral marketing
B2A marketing strategy that encourages people to share a message online.
Social media algorithm
B2A set of rules used by social media platforms to determine what content users see.
Online presence
B2The image or information about a person or organization that is available online.
Shareable content
B2Information that people are likely to share on social media.
Cyberbullying
B2Harassment or intimidation using electronic communication.
Fake news
B2False or misleading information presented as news.
Social media fatigue
B2Feeling tired or overwhelmed by social media.
Online reputation
B2The way people perceive someone or something based on their online presence.
Digital detox
B2A period of time when someone refrains from using electronic devices.
Online trolls
B2People who intentionally post inflammatory comments online.
Social media strategy
B2A plan for using social media to achieve specific goals.
Engagement rate
B2The level of interaction between users and content on social media.
Content curation
B2The process of selecting and sharing relevant content on social media.
Brand awareness
B2The extent to which consumers are familiar with a particular brand.
Online advertising
B2Promoting products or services through online platforms.
Data analytics
B2The process of examining social media data to understand trends and user behavior.
Social listening
B2Monitoring social media conversations to identify trends and sentiment.
Hashtag
B2A word or phrase preceded by a hash symbol used to categorize content on social media.
Meme culture
B2The online phenomenon of sharing and creating humorous images or videos.
Going viral
C1Becoming extremely popular on social media, often very quickly.
Gaining traction
C1Gradually becoming more popular and influential.